Thistle Website Design Wasaga Beach Ontario Canada Call: 705.429.9456

Are site colors & images aesthetically pleasing?
If your website is too busy or jarring, you will lose visitors. Take a little time to coordinate colors and to implement high-quality images that add to your message ... read more

Are there bulky sections of writing on the home page?
Long, bulky paragraphs are likely to get skipped. Try breaking up your copy into smaller sections or bulleted lists to get the point across quickly ... read more

Are there links to social media?
Social media networking can be an effective marketing tool if used properly. If you participate in social media then you need to present those links on your website. Social media allows you to communicate with your prospects and allows them to communicate with each other. Include links to your blog, Facebook, Twitter, and other social media accounts. Make it easy for everyone to find you on social media ... read more

Can you easily find the benefits of the product or service offered?
Visitors to your site want to learn as much as possible about the benefits of your product or service. Features are important too, but the most important thing a visitor can take away is a sense that this product or service will make a positive impact in their life ... read more

Can you find out more about the site owner or employees?
Visitors often want to know they are dealing with real people. Having an 'about us' page is a great way to show the world why you are the best one to handle the job. Include photos too—everyone likes to associate a face with a business so don't be 'camera shy' ... read more

Do menu items clearly tell you where they will take you?
Good site design and user-freindly navigation are important considerations which often get
overlooked. Think about what information you would want to find if you visited this site and plan your menus accordingly.  Menus can be separated into areas of focus and should be placed in more than one location if you have many contnet pages on your site - top for the main items, sides and bottom for additional information sections etc ... read more

Do you feel personally connected?
Visitors who feel personally connected will be more likely to stick around and/or become a customer. Tell your story and tell them why you are the right choice. You can personally connect with your visitors by being honest, using a conversational writing style, and including real testimonials from other customers -  real names associated with those testimonials .. read more

Do you know right away what this website is about?
You have limited time to get your message across. If there are too many distractions, a site visitor may never know what you are offering ... read more

Is the content well-written & informative?
Your ability to relate to your customers is a big reason why they will eventually choose you. Poorly-written content is a major turn-off and will make site visitors run for the exit.  If you are unable to provide the content yourself,  hire a professional to supply it and be sure to keep an engaging, conversational tone throughout.

Is the font easy to read?
Make sure your font is easy to read and not distracting. Stick with simple, easy-to-read fonts which are standard fonts available on all browser platforms and in a color which contrasts with the background. It should be large enough to read comfortably without forcing visitors to up-size it ... read more

Is the important information 'above the fold'?
Most site visitors want to know the details without doing a lot of work. If they have to scroll down to find the main idea, they will likely leave earlier than you’d like. Make sure your Unique Selling Proposition (USP) is clearly spelled out. This is a piece of information that says in one sentence or less why someone should do business with you. Make it clear and prominent on your site ... read more

Is there a 'Sign Up for our Newsletter' option?
Your webform should offer an incentive to spark a visitor’s interest and convince them to sign up. Make sure this incentive is appeal to and be of benefit to your potential customers .. read more

Is there a clear call to action?
If customers like what they see, it is important to move them along quickly. There should be a prominent, clear call to action on your website. Your call to action may be to buy now, start a free trial, learn more, or something else. Make sure that you are not sending mixed messages with too many calls to action. Choose the one or two that matter most and make them easy to find ... read more

Is there an easy way to contact the business?
If your website does its job, you will likely have interested prospects who want to learn more or who simply have a few questions. Make sure they have an easy way to find you. Potential customers also want to know that they will be able to reach you if needed in the future, whether for warranty service or support ... read more

Is there any multimedia?
Although many sites do not need multi-media, if appropriate it is a great way to add character and interest to your website. Videos, podcasts, tutorials, and other multimedia options allow you to present your message to visitors in a way that appeals to them. However, a little goes a long way and, unless you are an 'entertainment' site, too much will be distracting .. read more

Where do your eyes go first?
A visitor to your website typically has an attention span of only a few seconds. That means your website must 'hook' them quickly. Make sure the first thing they see/notice is something interesting enough to keep them interested in looking at more of the site ... read more